Let's illuminate your brand's purpose and potential—together.

Hello, I'm Chandra, your Fractional CBO.
With 28 years in branding, I help manufacturers realign their outdated or inconsistent brand and position them for future success.

LEARN HOW

Does this sound familiar?

After years of growth through mergers, acquisitions, and new product lines, your once-clear brand has become muddied and inconsistent.

You know you need a strong, unified brand that your entire team can rally behind, but the thought of a rebranding process feels overwhelming and risky.

That's where I come in.

With 28 years of experience guiding thousands of manufacturing companies through successful rebrands, I understand the unique pressures you face in keeping your company competitive while maintaining team morale.

THE PROBLEM

see the plan

Three proven steps to spark growth

THE PLAN

Discover your brand's true potential

I'll conduct comprehensive interviews with your team, customers, and stakeholders, uncovering not just surface-level challenges but hidden opportunities that could transform your business. Your team will feel heard, engaged, and invested in the process from day one.

Launch your reinvigorated brand

I'll guide you through implementation with detailed timelines, clear responsibilities, and ongoing support. Your team will be equipped with everything they need to consistently represent your new brand, from the shop floor to the boardroom.

Craft your strategic roadmap

Using deep manufacturing industry insights, I'll distill our findings into a clear, actionable strategy that aligns with your business goals. You'll get a step-by-step plan that makes the complex simple and turns your team's diverse perspectives into a unified vision.

see the result