Your brand deserves an
insider.
Fractional Chief Brand Officer for manufacturers and B2B companies—trusted brand leadership across North America.
You’re leading a successful business—so why doesn’t your brand reflect it?
You’ve grown, evolved, and expanded. Maybe you’ve made acquisitions, launched new capabilities, or entered new markets. But your brand hasn’t kept pace. Internally, you hear: “Our messaging is confusing.” Externally, customers still associate you with what you did ten years ago.
That’s not just a marketing problem—it’s a business risk.
When your brand no longer aligns with your business, it stalls momentum, limits sales, and confuses your team.
I help manufacturers and B2B companies realign their brand to reflect who they are today—and where they’re headed next.
Brand leadership—without the full-time salary
I’m Chandra Vitomir, a Fractional Chief Brand Officer with 28 years of experience helping companies grow through brand.
I embed inside your organization—typically for 3 to 6 months—to lead brand strategy, bridge internal and external teams, and make sure everything moves forward faster, with less friction and more impact.
You get C-suite brand leadership without the overhead. I don’t just create strategy—I stay to implement it.
What makes this model work?
Deep manufacturing experience
I grew up in a wire manufacturing business and now specialize exclusively in brand transformation for manufacturers.Cross-functional collaboration
I uncover opportunities by listening across departments—not just sales and marketing.Faster momentum
I work inside your business and alongside your teams, so projects move quicker and align better.Agency-ready
With 26 years of agency ownership, I bridge the gap between your business and external creative teams—or bring in my own vetted network.
Ideal when...
☑️ You’re preparing for a merger, acquisition, or leadership transition
☑️ You’re rebranding after years of organic growth
☑️ Your website or messaging no longer reflect who you are
☑️ You need interim brand leadership during a period of change
How we work together
Discover
We start with a deep-dive discovery session to understand your business, your team, and your goals. I listen across functions to uncover brand misalignment and growth opportunities.
Deliver
Together, we implement the strategy with purpose and clarity—whether it’s a rebrand, new website, messaging overhaul or preparing for an acquisition. I stay until the work is done right.
Lead
I embed inside your company to lead your brand evolution—developing strategy, building alignment, and collaborating with internal and external partners.
She came up with ideas and an overarching strategy for our brand that we would have never thought of...and she did so very efficiently. We immediately established a deep level of trust and rapport. Her kind, empathetic personality combined with her sharp business mind and creativity, make her a true pleasure to work with. If you have a business that you want to commercialize or grow, I highly recommend Chandra. She's an invaluable asset to any owner or executive looking to build their business.
John Hilton, CEO, Solvit Group Australia - Chemical Manufacturing
★★★★★
What it's like to work with me
Your next step?
You don’t need a massive agency team or a full-time hire.
You need a seasoned brand leader who knows how to drive clarity, alignment, and momentum—from the inside out.
Insights and resources for brand growth
Actionable ideas. Strategic insights. Real-world stories.Explore rebranding tools, leadership resources, and behind-the-scenes thinking from a Fractional CBO.
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