How can a better brand help your business?

Whether working as your Fractional CBO, delivering a full rebrand or on a project basis, Inkubate can guide you through the process of achieving any or all of the following goals.

Building long-term brand equity and value

Evaluating current equity in your brand and developing a strategy to grow equity in preparation of a sale or valuation of the company.

Eliminating brand confusion

Evaluating current brand perception, establishing goals for how your brand should be perceived in the market and developing a strategy to eliminate brand confusion.

Increasing brand awareness

Evaluating your current brand and growth opportunities and developing a brand strategy and plan that evolves your brand to capitalize on those opportunities and build awareness.

Improving your positioning against competitors

Evaluating current positioning and developing strategy to reposition your brand to achieve your business goals and establish your correct placement in the industry.

Realigning outdated or inconsistent brands

Evaluating your current business and culture compared to your brand and developing a strategy to realign your current brand with your company.

Restructuring your brand for increased growth

Evaluating your current Brand Architecture and developing an improved structure and strategy for evolving to a more efficient, growth oriented structure and future sustainability.

Brand consulting

On call as your Fractional CBO (Chief Brand Officer) when you need advisement on rebranding, strategy discussions and ongoing brand management.

Brand projects

Your strategic project lead for brand names, trade shows, hiring campaigns, and other special projects that exceed your marketing team's capacity.

Full rebrand

Your one-on-one guide to lead your company, in collaboration with your marketing team, through the entire rebrand process from initial assessment to final launch.

Consulting

Rebrands

Projects