Uncork Your Brand's Potential: The Ultimate Brand Survey Guide

Like a master sommelier who knows that every wine has a story to tell, the key to building a stronger brand lies in the power of collective insight and being willing to ask the simple yet crucial questions that will bring clarity to your brand's future. Our comprehensive brand survey will give you a complete picture of your brand's notes, body, and character from your team's viewpoint.

Your employees are your brand's front-line ambassadors, each bringing unique perspectives to the table. Through this team branding survey, you'll unlock honest insights that might otherwise remain hidden—much like the subtle complexities that emerge when you give a fine wine time to breathe. They interact with customers, partners, and the community daily, making them an invaluable source of insight into how your brand is perceived in the real world.

Successful rebranding requires creative approaches to gathering input. Before embarking on any rebranding initiative, our brand survey helps tap into your team's collective wisdom to reveal blind spots, opportunities, and challenges that might otherwise be missed—the hidden notes that make your brand unique.

This comprehensive brand survey can uncover crucial insights like whether your sales team struggles with brand inconsistency when pitching to clients, if your production workers hear different feedback about your company than your executives do, or if your customer service team believes your current brand positioning misses key differentiators. By giving every department a voice in this process, you're building a stronger foundation for your brand's future.

Your employees' diverse perspectives gathered through this employee engagement survey can help identify whether your brand truly reflects your company's values, whether it resonates with different audience segments, and whether it effectively communicates your competitive advantages. It's time to stop thinking and start doing - there's no such thing as a perfect branding process, but gathering input from your team is an essential first step.

By gathering input from across your organization—from the production floor to the C-suite—you're not just collecting data; you're driving change and fostering engagement. When employees feel their voices are heard through a thoughtfully designed brand survey, they're more likely to become enthusiastic advocates for your brand evolution.

Getting Started with the Team Brand Survey

Note that this template requires you to have a Google account as it's built using Google Forms. You can set up a free Google account if needed and recreate the survey in a program of your choice.

1. You can see, and try out the Team Brand Survey using this link. To access the template and create your own copy of the Team Brand Survey, click on the button below:

Customizing Your Survey

Step 1: Update the Title and Introduction

1. Open your copy of the survey

2. Click the survey title at the top

3. Replace "[Your Company's]" with your actual company name

4. Review the introduction text and adjust the deadline date

Step 2: Add Your Competitors (Question 3)

1. Scroll to Question 3: "Who do you consider our top 3 competitors?"

2. Add your known competitors as multiple choice options

3. Keep the "Other" option to capture additional responses

4. Consider including:

   • Direct competitors in your primary market

   • Emerging competitors

   • Alternative solution providers

Step 3: List Your Brand Names (Question 12)

1. Locate Question 12: "Which brand name do you believe is most recognized?"

2. Add all variations of your company name, including:

   • Primary brand name

   • Sub-brands

   • Product line names

   • Legacy company names

   • Common abbreviations or nicknames

   • Keep the "Other" option

Step 4: Customize Department List (Question 21)

1. Find Question 21 in the Demographics section

2. Modify the department list to match your organization's structure

3. Consider adding:

   • Specific division names

   • Regional teams

   • Specialized departments

   • Project teams

4. Keep the "Other" option for flexibility

Tips for Implementation

Preview Your Survey

1. Use the "Preview" button (eye icon) to see how your survey looks

2. Test the flow and logic of questions

3. Check that all customized fields are properly updated

Share Settings

1. Click the "Share" button

2. Adjust sharing settings to:

   • Limit to your organization (recommended if you use Google Workspace)

   • Collect email addresses if desired

   • Enable/disable "Edit after submit" option

Gathering Responses

1. Click "Publish"

2. Copy the responder "Link" (paperclip icon)

3. Set a clear deadline (2-3 weeks recommended)

4. Send reminder emails

5. Consider offering multiple ways to complete the survey (mobile, desktop, paper)

6. Make time available during work hours for completion

Next Steps

Once you've customized your survey:

1. Send a company-wide announcement explaining the purpose

2. Set clear expectations for completion

3. Consider offering incentives for participation

4. Plan how you'll analyze and share the results

Are you ready to tap into your team's collective brand insights? (Don't worry—you can always grab a glass of red wine before you review the results!)

Ready to Uncork Your Brand's True Potential?

Like any great wine, your brand's story gets better with the right blend of insights. Take the first step toward a more authentic, powerful brand today.

Want a guided tasting of your brand's potential? Let's chat about how we can help you craft a brand that reflects your true character and resonates with your audience. Schedule a Free Brand Strategy Session

Bonus Tool - Survey Implementation Checklist

Download our "Brand Survey Tasting Notes" implementation checklist to make the most of your survey results!

Need help analyzing your survey results? Learn more about our brand strategy consulting services.

2. Select "Make a copy"

© 2025 Inkubate Holdings Ltd.

In the spirit of kindness and collaboration, these survey and checklist tools are freely available for your personal and professional use. You are welcome to:

• Download and use this tool for your company

• Modify it to fit your specific needs

• Share it with your colleagues

• Adapt it for your organization

No email sign-up required. No hidden catches. Just helpful tools for fellow brand enthusiasts.

While sharing freely, we do maintain some simple boundaries:

• This work may not be sold or used for profit

• It may not be presented as your own intellectual property

• It may not be used in promotional materials without written permission

If you find this tool valuable, we'd love to help you dive deeper into your brand strategy. Reach out anytime to discuss your branding initiatives.

Remember: like a great bottle of wine, the best things in life are meant to be shared! 🍷